Mozilla ID Project: Palette Explorations

Churning along with out explorations into the Mozilla brand, we’ve been looking at nailing down an expanded base color palette to bring more choice and a bolder feel. We’ve injected the colors used in the Firefox color palette – derived from the logo itself – and added a few more previously missed hues, such as greens and pinks.

Along with the straight expansion of a single set, we’ve picked a vibrant set to compliment the base. With the two sets we then chose two stepped-down variants for each. This makes 6 variants for each of the named colors within the set.

All this is still in the works and not fully locked down, but we thought we’d share the thinking around this and offer a glimpse at where we’re going. We’re also updating the names of the base colors and adding a few fun labels in the process. Again, the labels aren’t finalized yet either, but thought we’d share. More to come on color and usage scenarios later!