Mozilla Summit 2008: Open Source Marketing

The Mozilla internal marketing team and Spreadfirefox.com hosted an excellent session on marketing, starting with a strong description explaining marketing practises and how results are achieved through user-targeted campaigns.

A main focus of the talk was enabling the community to propose and develop their own Firefox marketing, but at the same time ensuring that as the brand expands it’s power and exposure within the industry, standards are met to ensure consistency in story and feel.